I always had the question: Personal Brand Vs Business Brandname, and after many hours of debates and thinking, I finally decided to go with Personal Brand. Here are the pros and cons:
- Easy for People to Recognize and Associate.
- Creates Influence through value creation which helps in sublime marketing and sales.
- Good for Positioning.
- Huge Potential and USP.
- Unknown consequences (good and bad).
- It may be difficult to sell your personal branded company. Example: Facebook bought Whatsapp / Instagram – would they have purchased it, if it said – Tom’s Whatsapp or Jim’s Instagram. Something to think about…
- Your company could be too reliant on personal brand and after you are gone or moved on, or hand over your leadership – it may be difficult to push or move forward.
It is easy for people to recognize and associate with other individuals than brands and logos.
Research suggests that people see 3000 logos per day, hence a personal brand face is much easier for them to associate and recognize.
Social Media Platforms exist for entertainment and gossip, nobody goes to Instagram looking to buy a product or service. They go into seeing what their friends and peers are doing, or what are their favorite influencers, celebrities or teams are up to; they don’t go with the intention of buying a product or service.
What this means is when a big brand like Coca-Cola advertises on social media – we know their intention is to sell their goods and our natural disposition to ads and sales, in general, is to ignore.
Hence one of the benefits of a personal brand is creating influence through value creation – as a consequence of value creation, you create rapport with your audience; which could be summed up as content marketing, sublime messaging/sublime marketing, and sublime sales, etc.,
Whether it be chess or business and life – Positioning is very important. The best way to position yourself is to position yourself as an authority or someone who really knows it in your niche/industry. Here Personal Brand plays an important role.
Some Iconic Examples: Bill Gates, Steve Jobs, Oprah Winfrey, Sadhguru, Warren Buffett, Elon Musk, Sharks from Shark tank like Damond John, Richard Branson and many others.
In the end, the pros outweigh the cons especially since lives are digitalized and people become content consumers; I think they will prefer people over companies or organizations.
Here is a video from Mark Lack (an expert at Personal Branding) on the Wolf of Wall Street Podcast:
What do you think is a good bet in today’s digital world – Personal Brand or Company Brandname?
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I will see you soon, in another curated blog.
God Bless Be Great!